The Citadel

The Military College of South Carolina


Director of Athletics

Jim Senter, Citadel Director of Athletics

Mr. Jim Senter
Director of Athletics
Phone: 843-953-5070
Fax: 843-953-6727
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Jim Senter joined The Citadel in August 2014 when he was appointed the 12th athletic director in school history.

Senter comes to The Citadel after spending the previous nine years at the University of Colorado, most recently serving as the senior associate athletic director for external operations after being promoted to that position in the spring.

His duties included serving as the sports administrator for several programs, including football, and overseeing most aspects of the football program with a particular emphasis on human resource needs and coaches contracts.

Senter officially transitioned into that latter role that also carried an associate AD title on Sept. 1, 2011, moving over from the CU Foundation, where he had been associate athletic director for development for five years beginning in June 2006.

In that role, his responsibilities included all fundraising efforts, including the annual fund (student-athlete scholarships), major gifts and coordinating all donation-related activities and staff.

He was active with the National Association of Athletic Development Directors (NAADD), and served as the organization’s president for the 2013-14 athletic year. A long-time administrator with the group, he was first named to the executive committee in 2007 and served as second vice president and secretary in 2011-12.

Senter came to Colorado from San Diego State where he had worked in a similar fundraising capacity for 18 months. Aligned closely with the University foundation, he was responsible for overseeing the athletic department’s development efforts, including major gifts.

As the athletic director at Idaho State from 2003-04, Senter helped increase football attendance by 19 percent and saw the school’s advertising, marketing and corporate sales revenue jump $600,000.

He was also part of the senior staff at the University of Idaho, serving as chief fundraiser and associate athletic director for three years.

At Idaho, Senter was responsible for the University’s Capital Campaign for Athletics, helping raise money for a 3 million athletic facility expansion. He also ran the annual fund for Vandal athletics, overseeing the work of 48 national directors and planning a fiscal budget of 2 million.

Before moving into the administrative side, Senter was an assistant coach for the Vandal football program for nine seasons. He wrapped up his coaching days in 1997 as the assistant head coach and recruiting coordinator for a team that compiled a 13-9 record over the ’96 and ’97 seasons. Senter had previously coached the linebackers and defensive line for seven seasons, and during that span Idaho went 52-21 and reached the NCAA I-AA playoffs six times.

Senter began his coaching career at Coffeyville Community College in Kansas, where he was a student assistant for the 1981 and 1982 seasons, a role he later held at his alma mater, Tulsa, between 1983 and 1985 before moving on to his coaching position at Idaho.

Senter earned his bachelor’s degree in physical education from Tulsa in 1985 and a master’s degree in recreation from Idaho in 1992 while serving on the football coaching staff.

He was born Nov. 9, 1961 in Doylestown, Pa., and graduated from Jay (Okla.) High School where he lettered in football. He is married to the former Susan Beck, and the couple has four children, Shawna, Derick, Matthew and Samantha.

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